With 72% of Americans on social media in some way, it’s safe to say your business is missing out on a huge audience of potential customers if it’s not utilizing these platforms. There are a plethora of benefits to establishing a social media presence and we’re going to cover a few of them today.
Here are five reasons your business needs a social media presence:
1. Brand Awareness
In a digital world where more and more time is spent online, having a strong social media presence is necessary to establish brand awareness. Brand awareness is the extent to which your business’s name is recognized by potential customers. With quite literally the entire internet of potential choices, a consumer is more likely to choose that which is familiar.
2. Increase Website Traffic
Equally if not more important to a business is having a website. Websites are the hub by which audiences are converted into customers, such as by purchasing a product or booking a service. Social media platforms are an excellent way to drive traffic from these major applications to your website.
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3. Targeted Advertising
Another benefit of having a social media presence is the ability to run targeted advertising campaigns. Most major social media platforms allow you to create ads or boost the reach of a post and target a specific audience by user demographic. This ensures that ad spending is being used as efficiently as possible.
4. Generate Leads
Sometimes in tandem with targeted advertising, one benefit of having a social media presence is generating leads. While not every account that follows your business likes a post or leaves a comment is necessarily a customer, having your business in front of more eyes is an excellent way to generate leads.
5. Build Trust
If you’re a business owner asking yourself, “We sell high-end, luxury goods. Why do I need an Instagram?” — this is a valid question. It may seem counterintuitive to promote your business on a platform that may have a user base much wider than your target audience or niche, but whether your product/service is upscale, casual, or anything in between, social media platforms can help build trust with potential customers.
Establishing a social media presence for your business might seem like a daunting task, but there are services that can help make it easier. You can read about our favorite applications and programs here, a few of which make navigating social media just a little bit easier.