If you were a small business owner in the past couple of years, celebrate making it through such a difficult time. Running your own biz is hard enough without a pandemic adding to the stress. But now that we're nearing a new year, are you worried your business isn't where...
Branding. It's a big deal in the business world today. No matter if you're a big brand or a small brand, a new business or an existing business, you need a solid foundation to make it in a digital space. Here at SSM Creative Co. we love our small businesses...
We're taking this month to share the Collective's interview with Samm Sawyer, SSM's Founder, CEO, and Executive Director. SSM got its start as "Samm Sawyer Media" when Samm began building this business from the ground up. As a small business, we love to help other small businesses grow too. So,...
You're a business owner. Now what? Nothing is more daunting than starting a business...except maybe figuring out where to go after that. How do I manage a team? How do I keep track of my finances? Where can I create graphics for my brand? If you're feeling the weight of...
What is Cognitive Load? Cognitive load is a theory from John Sweller that's known as "the total amount of mental effort being used in working memory." This is often applied to an instructional context, but we see the term popping up outside of fancy pedagogical journals too. The BBC published...
As COVID-19 cases wind down here in the United States and more people are becoming vaccinated, you might wonder why we’re talking about staying productive while working from home. A recent survey of 1000 U.S. adults showed that nearly 40 percent are considering quitting their jobs if forced to come back to the office....
What is Brand Identity? Brand identity is the visual expression of your brand using different elements. This is your chance to affect how your audience sees YOUR brand. You can do this using a color palette, typography, and other techniques. Having consistent colors and fonts, for example, shows your audience...
Instagram. Out of all the options for social media platforms, Instagram is currently ranked as the 6th most popular social network by the number of users. Having 1 billion monthly active users accessing the app globally, and 500 million daily active users, this powerhouse platform is an amazing tool to...