The Collective Approach

We’re a collective of creatives geared towards making your branding and business dreams come true.

SSM Creative Co. is an alternative to a traditional agency that values creativity, efficiency, and marketing success. Our process is transparent. We work closely with you to ensure a full understanding of your wants and needs prior to any publication. You can be as involved as you want or not at all! We have a team mindset that allows us to give multiple reviews and to have multiple sets of eyes on all materials. Our interpersonal approach connects and fosters genuine care for your brand.


Samm Sawyer

Samm Sawyer was raised in Small Town, North Carolina in an entrepreneurial household. Growing up watching her dad manage his custom home business, Samm adopted the ideology of taking dreams and building them into tangible realities. She crafted her first website and began down the road of graphic design at the age of 11. Samm’s life slowly evolved into an immersive world of content creation, teaching, and the founding of Samm Sawyer Media, now known of course as SSM Creative Collective.

Digital Marketing Director

Brenna Keenan

Brenna Keenan stumbled into the world of Marketing when she decided to venture into blogging. An avid writer for the majority of her life, she learned her graphic design tactics through her experience in yearbook and was the Editor in Chief her senior year of high school. Brenna received her Associate of Arts degree with a focus in Marketing & Public Relations in 2012, then took time to explore her passions before pursuing her Bachelor’s Degree in 2016. Choosing a Bachelor’s of Science degree track in Business Communications, she has always been business-minded with creativity at the forefront. She has built over ten custom websites, written articles and exposés for countless companies and clients, and has built marketing and branding strategies for a plethora of clientele. When she isn’t in front of a computer, she is traveling with her partner and two fur babies, hiking, exploring, and reading all the while.

Digital content coordinator

Marisa Moore

Marisa first started with us in the summer of 2021 as an intern, but has since become our most recent full-time member at SSM Creative Collective! She holds a BA and MA in English from the University of North Carolina Wilmington where she studied literature and professional writing. At SSM, Marisa writes copy, creates graphics, and manages accounts for many different clients. She also writes blogs for the SSM website! Marisa was born in Indiana but has spent most of her life enjoying the beautiful beach town of Wilmington. You can find her reading spooky books, going to the movies, or playing the coolest (and nerdiest) board games with her friends.

Communications Coordinator

Caroline Clemmons

Caroline is SSM’s Communications Coordinator! She works closely with Samm to keep the collective running smoothly. Caroline was born and raised here in beautiful Wilmington, NC, and recently graduated from UNCW with a Bachelor’s degree in Finance. She has a big passion for home decor and design, so when she’s not working at SSM, you can probably find Caroline working on her online home decor business, Casa Peach Collective!

Social Media & INFLUENCER Marketing STRATEGIST

Abby Hoyt

Abby Hoyt is currently a student at the University of North Carolina at Wilmington. She is studying Business there with a concentration in Accounting. Abby joined the collective with a background in Social Media influencing based on her YouTube presence. She grew up in Mooresville, North Carolina on Lake Norman. Growing up on a lake, Abby knew that she has always loved the water and this is what brought her to Wilmington. You can always find her laying by the beach, filming videos, or just hanging out with her friends and family.

Meagan Rust headshot

Content writer + Social media Strategist

Meagan Rust

Meagan Rust is a Social Strategist for the SSM Creative Collective. She uses the art and science of social media to guide clients on their paths to building and promoting their brand and online presence. Meagan adds a geeky science flair to the team with a background as a public health researcher, where she performed systematic research commissioned by national governments and The World Health Organization. She holds a Bachelor’s in International Relations from Durham University in England and a Master of Public Health from the University of Edinburgh in Scotland. Meagan lives in Austin, TX where you can find her hiking, cooking up a storm in the kitchen, volunteering, or at the airport about to board a flight!

Intern: social media community Cultivator

Kaylee Skinner

Kaylee is currently a student at the University of North Carolina at Wilmington and recently joined the team as an intern. She is working towards her BA in English, focusing primarily on professional writing. Kaylee helps the team with writing copy for social media posts and blogs, as well as social media engagement. She was born and raised here in our wonderful city, but she loves traveling and exploring new places. Her biggest passions are writing and reading, and she does lots of both even when she’s not at work. When she’s not doing that you can probably find her planning her next trip, cooking, and spending whatever time she can at the beach. 

Get started with a collective aligned to meet ALL of your brand's needs.