The Collective Approach

We’re a group of collective creatives geared towards making your branding and business dreams come true.

We’re a one-stop shop — you no longer have to find freelancers for each task you need accomplished or work with an impersonal agency that tries to dictate your brand.

SSM Creative Co. is an alternative to a traditional agency that values creativity, efficiency, and marketing success.

Our process is transparent. We work closely with you to ensure a full understanding of your wants and needs prior to any publication. You can be as involved as you want or not at all!

We have a collective team mindset that allows us to give multiple reviews and to have multiple sets of eyes on all materials. Our interpersonal approach connects and fosters genuine care for your brand.

The SSM Creative Collective works off retainer-oriented packages crafted to fit your needs. Need a simple project tackled? We’ve got you covered there, too. Our one-off works are not completed in a vacuum — you can come back to the well at any point!


Get started with a collective aligned to meet ALL of your brand’s needs. Finding freelancers you can trust or an agency that cares deeply is hard. The SSM Collective works together to make certain that your web presence is consistent and that you are informed every step of the way.


Samm Sawyer


Samm Sawyer was raised in Small Town, North Carolina in a entrepreneurial household. Growing up watching her dad manage his custom home business, Samm adapted the ideology of taking dreams and building them into tangible realities. She crafted her first website and began down the road of graphic design at the age of 11. Samm’s life slowly evolved into an immersive world of content creation, teaching, and the founding of Samm Sawyer Media, now known of course as SSM. Creative Collective.


Brenna Keenan


Brenna Keenan stumbled into the world of Marketing when she decided to venture into blogging. An avid writer for the majority of her life, she learned her graphic design tactics through her experience in yearbook and was the Editor in Chief her senior year of high school – designing the entire book from start to finish. Brenna received her Associate of Arts degree with a focus in Marketing & Public Relations in 2012, then took time to explore her passions before pursuing her Bachelor’s Degree in 2016. Choosing a Bachelor’s of Science degree track in Business Communications, she has always been business-minded with creativity at the forefront. She has built over ten custom websites, written articles and exposes for countless company’s and clients, and has built marketing and branding strategies for a plethora of clientele. When she isn’t in front of a computer, she is traveling with her partner and two fur-babies, hiking, exploring, and reading all the while.

Content Strategist

Haley Kenyon


Haley is a Content Strategist at SSM Creative Co. She was born in upstate New York, however, spent the majority of her life in North Carolina. In 2014, Haley relocated to Wilmington to attend UNCW where she would obtain her Bachelor’s in Psychology in December 2017. Haley’s passion in life is to make a difference in the lives of others regardless of where her path leads. Through various roles, Haley gained experience in building close relationships with clients, content creation for business expansion, and leadership. She made the decision to join Samm Sawyer Media in order to expand her skill set and provide exceptional service to small businesses to ensure that their brand voice is heard. In her spare time, Haley enjoys gardening, reading, painting, hiking with her fiance, and cuddling up with their fur babies!

Brand Liaison

Sidney Wollmuth


With writing recognized by both the Huffington Post and No Contact Mag, SSM Creative Co. is thrilled to have Sidney be a part of the collective as one of our Brand Liaisons. She started working with the team as an intern, but quickly grew into a role once it was completed. Currently, she is attending the University of North Carolina Wilmington where she is a double-major in English Literature and Creative Writing, and will be receiving both her Bachelor of Arts, as well as her Master of Arts. In 2020, she was selected for the International Writing Program’s 2020 Summer Institute where she was able to showcase her writing even further. As a Brand Liaison, she works with managing social media accounts and immerses herself within the world of Digital Marketing.

Brand Liaison

Abby Hoyt


Abby Hoyt is currently a student at the University of North Carolina at Wilmington. She is studying Business there with a concentration in Accounting. Abby has recently joined the collective with a background in Social Media influencing based on her YouTube presence. She grew up in Mooresville, North Carolina on Lake Norman. Growing up on a lake, Abby knew that she has always loved the water and this is what brought her to Wilmington. You can always find her laying by the beach, filming videos, or just hanging out with her friends and family.

Brand Liaison

Marisa Moore


Marisa Moore is an intern-turned collective member with SSM Creative Co. where she writes copy, creates graphics, and manages socials for various clients. She also writes blogs for the SSM website. Marisa recently graduated from UNCW with a degree in English and a certificate in Professional Writing. She will be going back to UNCW for her master’s this fall where she will continue her study and love for English. Marisa was born in Indiana but has spent most of her life enjoying the beautiful beach town of Wilmington. She also loves reading spooky books, going to the movies, and spending time with her friends and family.

Get started with a collective aligned to meet ALL of your brand's needs.